Having good vision is essential. People with problems in their eyesight want the best solution for themselves to live their lives and lifestyles the way they want it to be. However, some of them may have wondered why eyeglasses, especially eyeglass frames, are so expensive.
Eyeglass frames are commonly made of metal, plastic, or a combination of the two. With that, it’s not a shock that people sometimes are caught off-guard whenever they see the price tags of these items, considering that one eyeglass frame has the price of a smartphone similarly.
While some options such as having an eyeglass lens replacement exists, people still know that buying an eyeglass frame, no matter what the brand, a pair of glasses can still snatch a couple of hundred dollars from your wallet.
Why do eyeglass frames cost so much?
Some factors contributing to these prices should not be overlooked and discounted. Factors such as manufacturing and distribution, for example, directly affect the prices. For example, the materials used to ensure quality and the logistics involved in getting it to the market contribute to the prices.
Still, the quality assured in eyeglass frames even doesn’t justify the cost. Perhaps, the fact that people still see eyewear as “accessories” is one of the factors. It’s not a surprise that the market puts a specific price on things that are “fashionable,” and eyewear is undoubtedly one of them.
For example, people who wear genuine “aviator glasses” place them in a distinct fashion sense, especially when Hollywood stars and rockstars frequently sport the eyewear. However, this still may not be the case that explains the high prices for these products.
The real answer is a monopoly. While it is not public knowledge, the company EssilorLuxottica maintains absolute market power over these products. The company owns licensing rights to brands including Ray-Ban, Oakley, Prada, Crizal, and almost every eyewear brand.
Since EssilorLuxottica manufactures and designs all these brands, even if you purchase a “specific brand” among several choices, what you’re doing is still choosing the same brand. Thus, making your choices as a consumer very limited.
What are the alternatives?
With that, people who wish to get the best out of their purchase want to save a couple of dollars for them to fix their impaired vision. Luckily, buying a brand new pair of frames should not always be the case.
To save a few bucks, you can opt for a much cheaper and convenient option: to have an eyeglass lens replacement. This way, if you already have a good pair of eyeglass frames, but it needs a lens upgrade, all you have to do is to replace the prescription lenses.
Shops such as rx-able.com offer this option to its customers while making the whole process very accessible and convenient. In just a few steps, you can update your prescription lenses without having the hassle of spending a ridiculous amount for new eyeglass frames!
Experienced digital marketer with a knack for devising and executing strategies that skyrocket online presence. Proficient in SEO, PPC, content creation, and analytics. Let’s collaborate and amplify your brand’s digital footprint. Connect now for a digital transformation journey!